Business Model Canvas: Who is the customer of a organization?

In business, the function of marketing is to bring value to customers, whom the business seek to identify, satisfy, and retain, creating a better business modeling tool or a better business model canvas was never the point, singularly, defining the structure and processes for your business can help establish clear channels of communication, empower employees and enhance your operating performance.

Your business may be relatively small and easy to manage now, and as it grows it is important to set up a formal organizational structure, business model patterns are like formulas that can be applied to your organization model to address a new customer need, or create a new revenue stream, etc. In the meantime, a customer centric way of doing business is a way that provides a positive customer experience before and after the sale in order to drive repeat business, enhance customer loyalty and improve business growth.

Proven software tools to help you model your idea, prioritize your riskiest assumptions, and systematically test your business model, assessing and possibly redefining your business model, no matter what type of organization you are, can be a powerful and enlightening part of your strategic planning and management process, likewise, the business model canvas — as opposed to the traditional, intricate business plan — helps organizations conduct structured, tangible, and strategic conversations around new businesses or existing ones.

Business Model Canvas helps to eliminate the elements from the traditional business plan and lets you focus in on what is important to you and your business, employees are partners in the business and assume responsibility for its success. Above all, establishing a new business requires an entrepreneur to a lot of planning for topics like marketing, finance, personnel management, customer management, and more.

Ash encourages you to try as many iterations of the first canvas as possible and to test each one after which a winning business model will emerge, market research is essential to unify end user opinions, and to use quantitative and qualitative research to find the best direction for product or service designs. In the first place, if you want your product to exist in the market space, it is about creating a sustainable business model that will last.

Want to check how your Business Model Canvas Processes are performing? You don’t know what you don’t know. Find out with our Business Model Canvas Self Assessment Toolkit: