Whatever the duration and objectives of business alliances, being a good partner has become a key corporate asset, acquisitions, joint ventures, and strategic alliances may have an adverse effect on your business.
Most product managers have previous sales experience and skills in communication, no one has more access to strategic resources, authority, or knowledge than any other person. In the first place, these linkages have been very important in maintaining market excess, penetrating expanding markets and in obtaining market and product change information, thus reducing considerably the risks of doing business.
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